Amstrad is an electronics firm based in Brentwood (though it was announced in 2008 the HQ was to move to Loughton) in Essex, England and founded in 1968 by Sir Alan Sugar in the UK. The name is a contraction of Alan Michael Sugar Trading. It was first listed on the London Stock Exchange in 1980.
Amstrad was founded in 1968 by Alan Sugar. Amstrad entered the market in the field of consumer electronics. During the 1970s they were at the forefront of low-priced hi-fi, TV and car stereo cassette technologies. Lower prices were achieved by injection moulding plastic hi-fi turntable covers, undercutting competitors who used the vacuum forming process. Amstrad expanded to the production of audio amplifiers and tuners